Loyalty Iz Rare is an apparal brand that was established and trademarked in 2014.
LIR clothing was created for those that live a lifestyle of Loyalty and to motivate the one's that don't.
The inspiration behind LIR is to build character with values and principles.
This brand is fit for a specific lifestyle, a lifestyle that "Never place personality before principles".
Loyalty Iz Rare is not just words. IT'S A LIFESTYLE.